The EssentialSkillz logo is made of two parts: the logo (EssentialSkillz and the 'e') and the logomark (just the 'e'). Be sure to use them consistently.
What follows is a visual guide on how to use our logo and logomark. While the logomark isn’t shown, the principles apply to both. In addition to the below guidelines, be sure to:
The aim of our palette is meant to enhance the user’s experience through the way they interact with our marketing and product.
Primary colors are the core colours we use throughout our user interface(Onyx, Neon carrot, and Middle blue green). They should be used as the main colours to convey EssentialSkillz throughout our application and marketing.
Onyx
#323844
Black Widow
#20272b
Lavendar Grey
#c7c8cc
White Smoke
#f7f7f7
Neon Carrot
#ffa053
Peach Orange
#ffc596
Seashell Peach
#fff6ee
Middle Blue Green
#91d0d7
Powder Blue
#B9E1E5
Emerald
#3acc6c
EssentialSkillz typography is organised to keep things simple, readable, and non-distracting from the task at hand.
EssentialSkillz will employ Montseratt as its exclusive font family: a versatile and sophisticated typographic system, excellent for EssentialSkillz voice and tone.
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