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Brand guidelines
The EssentialSkillz logo is made of two parts: the logo (EssentialSkillz and the 'e') and the logomark (just the 'e'). Be sure to use them consistently.
Usage Guidelines
What follows is a visual guide on how to use our logo and logomark. While the logomark isn’t shown, the principles apply to both. In addition to the below guidelines, be sure to:
- Always link any logo used to essentialskillz.com
- Download and host our logo on applicable servers instead of linking to ours.
Do
Use the orange and/or dark logo and/or logomark over a white or light grey background.
Don't
Never use the orange and/or dark logo and/or logomark over a colour background
Do
Use the reversed/white logo against dark backgrounds.
Don't
Never use the reversed/white logo over a lighter colour backgrounds. Unless stated otherwise
Do
Use the logo as provided
Don't
Do not alter the logos, such as the colour or proportions.
Colours
The aim of our palette is meant to enhance the user’s experience through the way they interact with our marketing and product.
Primary Colours
Primary colors are the core colours we use throughout our user interface(Onyx, Neon carrot, and Middle blue green). They should be used as the main colours to convey EssentialSkillz throughout our application and marketing.
-
Onyx
#323844
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Black Widow
#20272b
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Lavendar Grey
#c7c8cc
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White Smoke
#f7f7f7
-
Neon Carrot
#ffa053
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Peach Orange
#ffc596
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Seashell Peach
#fff6ee
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Middle Blue Green
#91d0d7
-
Powder Blue
#B9E1E5
-
Emerald
#3acc6c
Typography
EssentialSkillz typography is organised to keep things simple, readable, and non-distracting from the task at hand.
Typeface
EssentialSkillz will employ Montseratt as its exclusive font family: a versatile and sophisticated typographic system, excellent for EssentialSkillz voice and tone.
