60% say they had no contact with their employers through social media channels… New research has revealed that a significant number of UK businesses are not taking advantage of social media resources in the workplace and as a result they are missing out on a highly effective way to communicate with staff.
The study found that as many as 60% of the 1,000 workers interviewed, said they did not have any experience of communicating with their employer through social media platforms. Hyphen, a company that outsource the recruitment process, said that their survey highlighted the fact that many employers were not engaging staff with social media. Indeed just 17% of those who participated in the survey said that their employers didn’t use social media at all so the survey certainly reveals a kind of disconnect between the use of social media between employer and employee and an uncertainty centring around how best to implement a social media strategy in the workplace. Some firms are starting to introduce a thorough, coherent and detailed social media policy in order to deal with the issues raised in this survey enabling employees to take advantage of the many benefits of social media while at the same time being aware of any of the risks associated with using them (especially while representing the company).
The Generation Y demographic (from ages 25-34) are pushing for social media to be more widely utilised at work according to this research with 69% of employees in this age-group stating that an active social media presence is essential to a company’s reputation and is a key component in building their brand. And the appetite for social media tools is not restricted to current employees of a company with one fifth of the Generation Y interviewees saying they check a company’s twitter feed before deciding if they would consider making a job application to that particular company.
The Managing Director of Hyphen, Zain Wadee commented on the findings:
“Used effectively, social media has the power to engage, attract and retain talent, foster new business opportunities and bolster reputation – online and offline.
“Our research shows that businesses are out of touch with a new generation of employees that communicate and engage with organisations online more often than they do offline. Businesses and brands that invest in digital and extend their communications to social networks will ultimately strengthen their talent and profit pipelines.”