The Institute of Promotional Marketing (IPM) has presented the Health and Safety Executive (HSE) with a gold award for its ‘Beware Asbestos’ safety campaign.
The HSE and creative communications agency 23Red, worked together to promote asbestos awareness among tradespeople. The campaign provided 200,000 safety kits available at TradePoint stores. Additionally, the development of a web app has improved knowledge regarding the identification of asbestos material and how to safely dispose of it.
The safety kits and web application was noted for its ‘Best use of innovation in a business-to-business campaign using incentive or promotional products’ by the IPM.
HSE Sarah Dean Kelly, said: “It is fantastic that the campaign has received the recognition it deserves. Communications and policy colleagues have worked incredibly hard over a long period of time to develop the campaign using the insight we gathered about the audience and to deliver the campaign in a way that would both engage those at risk, and also prompt behaviour change.
“We are in the process of developing proposals for a phase two of Beware Asbestos so this is well-timed and much-welcomed recognition and encouragement.”
For further information on asbestos awareness click here.